CMO.com: Blurred Lines: SEO-SMO Difference Is More Than Semantics

By January 15, 2014Press

You’ve likely heard the acronyms SEO and SMO bandied about. And you know both terms refer to the process of guiding traffic to your main Web site, the former via search and the latter via social media.

Recently SEO has gone through another shakeup. Its focus has shifted from backlinks and blogs to a deeper analysis of what’s happening to the content that’s created. The lines between SEO and social interaction are blurring, building links no longer guarantee online success, and laser-focused keywords with no context are not as valuable as they once were. The fact of the matter is, Google is getting smarter.

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