With 80% of online users having made a purchase digitally, web design and development has never been more important. The endless new resolutions and devices that are coming out can be a headache though, as a site’s visibility will vary greatly from one bit of tech to the other. So what to do? Many think the answer is Responsive Web Design, so we’ve created a list of Pro’s and Con’s to help you decide for yourself.
First, a definition of the term. Responsive web design (RWD) is a web design approach that is specifically aimed at crafting sites to provide an optimal viewing experience, incorporating easy reading and navigation across a wide range of devices.
The advantages of this method are pretty apparent, the most visible of which is natural screen adjustment, meaning your site will adapt to the device you are on regardless of whether it is a cell phone or a desktop computer. This in turn improves user experience (no more messing around or difficulty reading things) and makes it much easier to share information via social channels.
The ability to share with ease is extra important for SEO efforts, especially with Google’s focus ever shifting towards mobile and voice search. Having a ‘mobile mindset’ is essential in the current business climate as trends continually point towards mobile consumerism.
The negatives of Responsive web design? Well… it’s new! Without an established industry standard to create a baseline on what is “good”, responsive design can potentially be time/labour intensive. Also, the logistics of displaying on a small screen mean that you have less real estate to work with when endeavoring to build consumer trust, which can be an important factor in closing sales.
Add to this that page load time is longer and the dynamic format doesn’t necessarily display priority content, and you might decide that this option is not for you.
My opinion? Definitely more Pros than Cons, though as with anything, time will tell.