Building and developing a strong brand has for many years be a costly thing to do, fortunately for us in a world of technology there are some free social media resources that can be tapped into to help raise our brand awareness. Below you find the 3 fundamental pillars of social media and how they can work for you.
- For those unfamiliar with Facebook here are a few things to know
- Facebook has about 750 million users
- It’s the most used social site on the planet
- It let’s you create personal profiles, business groups & fan pages
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
- It’s free!
What does this mean for you? Well here are some questions to consider; How far is your reach as a distributor at the moment (by that, think how many people can you offer business and product opportunities to)? How can people who are beyond your sphere of influence find out about what you do? Considering that the average user has 130 friends, how could that impact your business?
Here are some basic steps that you can take to start gaining some digital momentum
- Create a personal profile (go to www.facebook.com )
- Create a group/fanpage (It’s important to keep business and personal pages separated as you don’t want to lose friends by spamming them with “opportunities”) To make a page go here http://www.facebook.com/help/?page=904#!/pages/create.php
- Make sure you have good content about products and opportunities, ad photo’s and clear contact information
- Invite your friends to join
- Create offers and deals for members who encourage their friends to join the group
- REMEMBER!! Create a sense of community and friendship, not everything needs to be a sales pitch!
Youtube is an amazing resource that gives the viewer an opportunity to really get to know you. Again see just a few of the statistics of youtube users and consider how you can benefit from creating a profile.
- More than 2 billion videos are viewed daily
- 24 hours of video are uploaded every minute
- 70% of Youtube traffic comes from outside the US
How to get started
- Create a channel (visit http://www.youtube.com/create_account )
- Brand your channel (photo of you or an appropriate logo)
- Upload your 1st video
- For people to find your content you must
- Have a good title (containing a pertinent keyword)
- Have a good description of the video, ensure that it contains keywords that are relevant to the video
- Make sure you create quality tags so that people can find your video via the search area
- Link your video to your Facebook page, blog etc …
This is probably the least used of the 3 platforms but that does not mean that it lacks value. Dell computers claims to have made $6.5 million since it started using Twitter. The one advantage that twitter has is it ability to truly go viral quickly. Offer a good deal and watch it get retweeted and passed along.
Like all forms of social media there are guidelines that should be followed in order to ensure that your followers feel engaged and not spammed
- Setup account (here – https://twitter.com/signup )
- Give a concise profile and add a photograph (people identify with people not an unknown brand/company)
- Consistency is key, try to tweet everyday or every other day
- Do not bombard your followers with sales pitches of how much money you are making
- Offer good deals and uplifting messages
- Search for people in your industry or prospective client niches and follow them (Twitter etiquette is normally to follow you back)
- Link your tweets to your Facebook page to help with FB activity
Most of the people reading this are probably rolling their eyes at the simplicity of this post but this is not aimed at the eye rollers 😉 Its aimed at the small to medium business owner that is trying to move into the digital realm of marketing.