October 21st 2015.
The iconic date that Marty McFly travels forward through time to, in the second installment of the legendary Back To The Future Trilogy. For years fans have been fascinated by the 1989 version of modern day life and now we get the opportunity to compare the 80’s interpretation with the facts of 2015. But how does it measure up? We have drones, communicate by video conference and definitely have too many films in movie franchises (no Jaws 19 but we’re get close with The Fast & The Furious). However, we’re still deprived of hover boards, flying cars and self lacing sneakers. Actually, we’re close getting pretty close on the self lacing sneaks – keep up the good work Nike!
Tragically, 2015 is not how it was presented to us by Doc Brown and the gang (unless you’re a Cubs fan), but we do get the chance to celebrate that greatest of days, October 21st, which is a perfect excuse to re-watch movies that the world will not doubt love until 3015.
As a marketing agency, we had all kinds of creative ideas as to how to celebrate the occasion (check out our bottle of Pepsi perfect here), but we decided to stick with what we know best and put together a campaign. We chose to feature Virgin Airlines because they embody many things that we respect – constantly pushing boundaries, providing a new outlook on an otherwise stale industry, outstanding customer service and almost unrivaled success that came from humble beginnings. Virgin, we salute you!
To the man that made Virgin Airlines happen, Sir Richard Branson, we love your hustle, your self belief and your work ethic, so we figured we’d save you some time and take care of your next campaign for you. Take Wednesday off and get some BTTF going on Necker Island…
Enjoy. We certainly enjoyed putting it together.