Market With YOUR Origin Story

How do you make your company stand out? Is there a secret formula for finding success and triumphing over the competition? Truth is, there really is a way to market yourself without using up all your dough and resources (so you don't need to seek out a magic genie to grant your wish for a profitable brand). The process is so simple and sadly, not enough small businesses take advantage of it. The secret is this: Tell your company's story.

No one has the same unique story as you. Utilize that! Think like a skilled movie producer. What attracts us to a film is not how many (or how few) awards it's gotten, but it's the plot that draws us in.

A great example comes from superheroes. Every superhero has an origin story. Would you be as drawn to Spiderman if you had never heard how he got his powers? Would he seem very relatable if we never learned about Gwen Stacy or Uncle Ben? No. You wouldn't feel as interested in what happens because he seems too distant from your own life. It's important to bridge that gap between the brand and their audience.

Now let's transfer that to your business.

Let's say you own a dog food company called "KibbleBits". You're starting a marketing campaign and planning on using TV ads, along with social media, to increase customer awareness.

Which of these ads stands out more to you? "Buy my dog food, KibbleBits! It has real, fresh ingredients for your beloved pet." OR  "I've grown up with pets my whole life, and when I saw that my collie, Scooter, was hardly eating his food. I decided to make a change in his diet. Then my company KibbleBits was born."

Which ad do you think a customer would connect with more? The second one! It shows a person behind the product and a reason for what they do. It creates a human connection between businessman and customer.

Use your social media to connect with your customers. If you do own a dog food company, share videos of cute dogs running around, discuss trending topics like the Olympics (maybe add that dog-sledding should be included this year), and of course share pictures of your dog and how you came up with the idea for your business.

Whatever your business is, it has a story. Tell people how your company came to be. Your brand's story is unique to you and no one else can claim it as their own. Show your customers what you're all about and why they should listen to what you have to say. Give them a story to latch onto.

Extra, Extra...Social, Tech, Creative, Insight, Success FYI!.... Click for links that stick.

We at Avant8 value your time. In this light we’ve scoured the net for 3 of the best Articles & Lists & Links you may have missed this week. Staying updated & in the know is essential to success. Don’t be left behind.

We do the searching while you do the enjoying. Get caught up with us!

A Beginner’s Guide to Facebook Insights


10 Laws of Social Media Marketing


3 Critical Metrics in Measuring Community Engagement


How To Use Snapchat

What is Snapchat?

Snapchat is a picture (and video) messaging app that launched in 2011.

Though you do have the facility to take a screenshot of photos (and save them as image files for later viewing) Snapchat is exceptional in that all pictures (as well as videos) have a very short lifespan. After a short period of time, they vanish forever, making the app transitory in nature. This is very appealing to the masses, as society becomes more impatient. It is also appealing because people’s likelihood of sharing something is much higher if it will disappear quickly. As of May 2014, 700 million snapchat pictures and videos were being sent a day by fans of the app. This means hat Snapchat is being used for both communication, and entertainment.

Snapchat has added features like graphics and stickers to the app, to make it extra entertaining.

Because of the immediate popularity of Snapchat, Facebook allegedly offered to get Snapchat for $3 billion. One of the cofounders of the program refused the cash offer, and as a result, Facebook created a similar program, Slingshot, which failed.

How to use Snapchat and who is using it?

Snapchat is used by everyone, but the primary users are younger adults and adolescents. Snapchat is predominantly a success among teens, according to a number of research companies, though it is attracting new demographics daily and is catching on with Viners (users of the app Vine). Many celebrities and those with fan followings enjoy Snapchat, because it gives them a direct outlet to their fans, that doesn’t require as much pre-production or finessing.Snapchat

Snapchat is becoming the new way to advertise, as it gives organizations a way to direct engage with customers and fans that can be mass-replicated. It also creates a personal connection, which is important in building brand allegiance. It is essentially important for companies to engage with younger consumers, because they not only have expendable income, but they can create a loyalty that can span a lifetime on consumerism. Many experts believe that Snapchat is the key to achieving this relationship.

Hottest New Social Media Apps You Need To Know About

What are you doing to stay ahead of social media trends? This question should be asked frequently if a business wants to have expansive growth in a world where creating connections means everything. While there are thousands of social apps and platforms that come and go every day, there are a few fresh apps that have caught a lot of attention, and therefore deserves yours.


Wanelo - A name combined from the words of want, need, and love, Wanelo is a social shopping app that lets users connect with friends and see what products they have favorited. Wanelo features big name brands all the way down to the humblest of Etsy sellers.

hyper app

Hyper - A unique combination of ideas from Tumblr and Reddit. Hyper focuses on sharing pictures with an upvote downvote system in place. There is an emphasis on geolocation which allows like minded individuals to find locations, stores, or events they would find interesting.



Periscope - Perhaps the most innovative of new social apps, Periscope lets users discover the world by live streaming from someone else’s camera. Want to through the eyes of a Ukrainian protester? Check. Want to share your deep sea fishing trip with someone in China? Check.  Periscope lets users experience life in new and interesting ways.



Shots - Powerful but simple, Shots is a social media app dedicated exclusively to selfies and sharing them with friends. Similar to Snapchat, Shots features easier ways to connect with other users and friends with less emphasis on privacy.


All these apps listed are up and coming platforms that have shown to have a real place in the market. So don’t hesitate to start using them if you want real time engagement with your current clients or potential customers. Social media platforms are always easier to get into and control the earlier you get into them. Capitalize on innovative social engineering and watch your exposure soar.

In the words of Social Media legend Gary Vaynerchuk...