The Midvale Arts Council is a community organization that believes art is
vital to society. Focusing on nurturing artistic talents of the citizens of
Midvale, Utah, the arts council embraces a diversity in race, religion,
economic structure, and culture.
The new logo is based on the existing logo, but simplified and w ith
added emphasis to the maturity and professionalism that is consistent
with the quality of theatrical productions and community events. Icons
were updated to better reflect the various activities and ar ts that the
council supports. A more legible serif font, Avenir, was chosen to reinforce
The decision to add color was made to show diversity in the community
and give an “everyone is welcome” feeling. Overall, the goal of the new
logo was accomplished in showing a friendlier, more professional look for
the Midvale Arts Council.