Ultimate Comic Con
ULTIMATE COMIC CON
When we took Olympus View Dental on as a client they had been doing their own marketing with modest results. After doing industry research we knew that they could capture a much bigger percent of the market with our help.
We saw an opportunity with SEO. After doing research on the other companies that were ranking in Olympus View Dental’s industry we identified a common weakness among all the companies ranking. We implemented a strategic SEO plan targeting certain geographical parameters and keyword searches.
| BEFORE | AFTER | ||
|---|---|---|---|
| Conversion Rate | 22.78% | 37.14% | 63% Improvement |
| Organic Cost per Acquisition | $33.33 | $4.56 | 631% Improvement |
| Website Traffic | 227 Monthly Visitors | 986 Monthly Visitors | 334% Improvement |
| Conversion Rate | |
| BEFORE | AFTER |
| 22.78% | 37.14% |
| 63% Improvement | |
| Organic Cost per Acquisition | |
| BEFORE | AFTER |
| $33.33 | $4.56 |
| 631% Improvement | |
| Website Traffic | |
| BEFORE | AFTER |
| 227 Monthly Visitors | 986 Monthly Visitors |
| 334% Improvement | |
The initial challenge was to manage and refine a legacy Adwords account that had been horribly structured and poorly managed. The account had over 250,000 keywords and no definable campaign and ad group structure. After much consideration the decision was made to create an entirely new account and pull the high-performing ads and keywords from the old account into this new account. One of the difficulties was to make sure that daily call volume to the Center did not drop while transitioning to the new account.
The strategy was to build a new account that was free from the low quality score the old account had built up over the last year. This new account had to be created in a way that was easy to manage, was mobile optimized, and targeted the highest performing locations in the country.
Transformations asked Avant8 to maintain the status quo of the old account while setting them up for long-term success.
After working closely with Transformations on the goals and core competencies of their business, Avant8 created an account that is simple, intuitive, and focuses on their main goal of driving phone calls using mobile ads and ad extensions. Avant8 pulled past admission history from Salesforce and determined the target demographic was males between the age of 24 and 34. After creating the new account, Avant8 slowly shifted the budget from the legacy account to the account to avoid a drop in call volume while the new account made its way into Google’s algorithm.
The final result ended up being a huge success. Comparing November 2014 to November 2015, Avant8 ended up decreasing the monthly cost from $238,000 to $124,000 while increasing clicks by 50% and impressions by 58%. The average cost per click dropped from $12.07 to $4.14, the cost per call went from $86 per call to only $38 per call, and call volume increased by 10%.
| BEFORE | AFTER | ||
|---|---|---|---|
| SCO Cost per Acquisition | $23 | $15 | 35% Improvement |
| SCO Cost per Acquisition | |
| BEFORE | AFTER |
| $23 | $15 |
| 35% Improvement | |
Monthly lead volume had plateaued for NIMA for close to a year. This had hindered company growth even though there was still strong market demand for NIMA products.
We performed 2 audits, 1) a website audit to identify weak points and 2) a sales flow audit to identify where leads were dropping out of the funnel.
We then customized multiple sales funnels to the customer segments that would yield the strongest ROI. This included multiple adjustments in our PPC and SEO campaigns, new design implementations, and adjustments of what web pages leads land on.
| BEFORE | AFTER | ||
|---|---|---|---|
| Conversion Rate | 8.52% | 13.8% | 62% Improvement |
| Organic Cost per Acquisition | $17.34 | $8.62 | 50% Improvement |
| Paid Cost per Acquisition | $171 | $37 | 362% Improvement |
| Monthly Visitors | 7206 | 10814 | 50% Improvement |
| Conversion Rate | |
| BEFORE | AFTER |
| 8.52% | 13.8% |
| 62% Improvement | |
| Organic Cost per Acquisition | |
| BEFORE | AFTER |
| $17.34 | $8.62 |
| 50% Improvement | |
| Paid Cost per Acquisition | |
| BEFORE | AFTER |
| $171 | $37 |
| 362% Improvement | |
| Monthly Visitors | |
| BEFORE | AFTER |
| 7206 | 10814 |
| 50% Improvement | |
Like most small business owners, the owners of Defender Shield were forced to wear many “hats” in the company. One of the owners knew how to run PPC campaigns, do basic SEO, and some web design. They were at the point where they needed help in these departments, but were scared to pay for third party services due to limited funds. As entrepreneurs, we understand how sacred extra money is for a small business.
We took over the existing PPC campaigns and implemented a very conservative approach. We eliminated all campaigns except for Google AdWords. Upon optimizing the Google AdWords campaign, we leveraged the data (and additional revenue) then reintroduced previous marketing campaigns (SEO, Google Shopping, and Facebook). This resulted in a successful and well-rounded digital marketing plan.
| BEFORE | AFTER | ||
|---|---|---|---|
| Bounce Rate | 66.7% | 36.4% | 83% Improvement |
| Conversion Rate | 1.2% | 2.79% | 133% Improvement |
| SEO Cost per Acquisition | $21 | $14 | 33% Improvement |
| AdWords Cost per Acquisition | $29 | $7 | 76% Improvement |
| Google Shopping Cost per Acquisition | $91 | $21 | 77% Improvement |
| Facebook Cost per Acquisition | $29 | $12 | 59% Improvement |
| Bounce Rate | |
| BEFORE | AFTER |
| 66.7% | 36.4% |
| 83% Improvement | |
| Conversion Rate | |
| BEFORE | AFTER |
| 1.2% | 2.79% |
| 133% Improvement | |
| SEO Cost per Acquisition | |
| BEFORE | AFTER |
| $21 | $14 |
| 33% Improvement | |
| AdWords Cost per Acquisition | |
| BEFORE | AFTER |
| $29 | $7 |
| 76% Improvement | |
| Google Shopping Cost per Acquisition | |
| BEFORE | AFTER |
| $91 | $21 |
| 77% Improvement | |
| Facebook Cost per Acquisition | |
| BEFORE | AFTER |
| $29 | $12 |
| 59% Improvement | |
The Big Clock Store’s marketing campaigns (SEO and PPC) and found that more money was being allotted to the less performing campaign. Correct budget allocation is a common issue that we see when onboarding new clients. There were multiple issues with SEO structure, PPC strategy, and an overall lack of taking advantage of “low hanging fruit” opportunities.
We hit the reset button and did an overhaul on both SEO an PPC campaigns. We restructured the entire SEO strategy and made dozens of on-page and back-end changes. This resulted in a jump in organic traffic and produced the lowest Cost per Acquisition in company history by a considerable amount. Regarding the PPC campaign, we segmented out all product and customer groups and treated them as their “own company”. We did this because each product attracted a very different customer profile, for example, a Harley-Davidson motorcycle clock vs a Christian religious clock.
| BEFORE | AFTER | ||
|---|---|---|---|
| Organic Traffic | 7486 Monthly Visitors | 13542 Monthly Visitors | 81% Improvement |
| Organic Cost per Acquisition | $23.62 | $12.07 | 96% Improvement |
| PPC Cost per Acquisition | $68.65 | $15.77 | 335% Improvement |
| PPC Conversion Rate | 1.60% | 7.38% | 361% Improvement |
| Organic Traffic | |
| BEFORE | AFTER |
| 7486 Monthly Visitors | 13542 Monthly Visitors |
| 81% Improvement | |
| Organic Cost per Acquisition | |
| BEFORE | AFTER |
| $23.62 | $12.07 |
| 96% Improvement | |
| PPC Cost per Acquisition | |
| BEFORE | AFTER |
| $68.65 | $15.77 |
| 335% Improvement | |
| PPC Conversion Rate | |
| BEFORE | AFTER |
| 1.60% | 7.38% |
| 361% Improvement | |