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In Branding is a straightforward way to describe lead distribution for sales teams. If you’ve worked in SaaS or enterprise sales, you know what we’re talking about, the pain of getting a sales rep to build a quick rapport. What if there was a way to obliterate the round robin and random lead distribution in sales teams? Instead, match the right sales rep with the relevant prospect to build quicker rapport and close deals quicker. Match. Connect. Close. is doing just that, an exciting new startup that makes internal sales lead distribution, well, smart. Knowing the importance of growth metrics and needing to stand out in a crowded field, chose Avant8 to conceptualize their brand and logo – one that felt right within the industry, but more importantly resonated with their target audience. The objective: Conceptualize a brand, logo, and look and feel. Our experience and understanding the inner workings of developing sales teams and business development gave us an edge.

After collecting all information about potential user demographic, company vision, and understanding the business model, we understood their vision and direction and we immediately went to work putting together mood boards, testing different color palettes and fonts with the relevant target audience. After a few revisions, we settled on our final logo and slogan. Out of all this, we delivered business cards, a landing page, and a style guide. Now is the time to disrupt SaaS sales teams the world over.

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