commitment over comfort
The Sect is a fitness community and gym that revolves around a very specific doctrine. As described by them: “We are a sub-group, an offshoot. We follow a different yet age-old set of rules and principals. We are a path and a discipline, a school of thought as defined by a set of methods and beliefs.” As an exclusive organization that cultivates such a straightforward set of defined values, they wanted Avant8 to design and build a website that communicated the same set of feelings, while creating a place of community for those involved.
Using striking black and white photography, Avant8 designed a visually bold website that focused on showing photography, presenting straightforward information, and utilizing straightforward user flows, to create an experience that would mimic that of the gym. The site also functions as a place for members and admirers to sample gym routines, keep up with current gym events, and support the gym through donations or purchasing of merchandise.