Four New Year’s Resolutions Your Business Can Keep

By January 6, 2015Blog, Marketing

As the year comes to a close, it is a great time to reflect back on the performance of your company over the last year.

How did each quarter go? What were successful marketing strategies that helped put you over the edge? Were there any opportunities that snuck up on you without you having a plan? Take a moment to reflect on what you are proud of and what you wished you handled a little differently. With a fresh year comes fresh opportunities to make your business better.

New Year’s resolutions are something that many people are familiar with. While personal goals can include things such as, running more, eating more salads, spending more time with family, or finally taking a much needed vacation, there a plenty of goals that any businessperson can make for the upcoming year to make improvements to their company.

We’ve compiled a list that you could find useful.

1) Make A Marketing Plan: Set up a budget for each quarter. Look back on the times when you ran out of money before you ran out of month. Decide what options of marketing worked the best for you last year and keep at them. Marketing is a way for your company to secure more clients and, at the end of the day, money. Don’t underestimate the power of a good marketing plan

2) Adjust Social Media Needs: Find the posts that got the most traffic and interaction over the last 365 days and make others in the same style. Facebook has a great tracking system that allows you to see how many people saw your post and how many people interacted with it. Don’t be afraid to spend a little money to promote your posts on Facebook. Never underestimate the power of social media.

3) Focus on Mobile Compatibility: With the continually growing presence of smartphones and tablets, most people find that browsing the internet comes more often than not through some kind of mobile platform. Make your site compatible. Don’t lose any clients because your site wasn’t convenient for them to use.

4) Capitalize on Your Strengths: There are plenty of positives that can be observed from last year. Don’t lose the ground that you have already gained in previous years. If you do an incredible job in Public Relations keep doing those things. Experiment to find what things will lead to even more gains.

These goals can be implemented at any level of business. Choose the goals that you would like to focus on and take your business to the next level.