Your brand must resonate with your customers. If not, they will not come back. Are you more than the sum of your logo, tagline, colors, and font styles? Are you memorable? Your brand is a place where customers can come to get not only the products, but the feelings and values that they want. There is a lot of competition to get CBD products. Are you capturing your audience’s attention? Speak to your ideal customers and they will buy from you. What sets you apart from the riff raff? It’s your brand.