Social media management company: How do you track the ROI?
ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.
We believe that like many other forms of advertising it all comes down to ROI, for many companies social media endeavors that can be a challenging affair.
We understand that there are no dollar signs dangling from retweets or likes. Twitter, Facebook, Instagram and others are no-cost marketing channels to join,(unless you choose to run ad traffic) and are potentially a zero-dollar investments (which makes any return exponentially fantastic, right!). However, regardless of being done in-house or being outsourced, there is a cost: and if there is cost, then there needs to be a return.
That’s where we come in.
We start at the beginning; What is the objective?
This may seem like an obvious starting point but too many social media marketing agency’s get so caught up in the “here’s all of the things that we do for you, the true ROI driven purpose gets forgotten. Selling more stuff is great, but creating a brand-centric message that connects with your target clients is huge. Don’t be “that company” that wants to ram a product down your throat before offering value. We look at what the creative strategy can be and work with you to create awesome customer experiences that naturally flow into sales funnels.
There are a number possibilities for choosing which goals and actions to track. Here are some of the most common:
- New followers
- Clicks on link in update
- Online purchases
- Filled out contact form
- Signups for newsletter
- Downloads of .PDF file
- Time spent on target pages
- Retargeting planning
Sales funnels and tracking
Our next step is to look at landing pages, websites & banner ad design, by making sure the right consumers get to the right products as quickly as possible is key. Once we start to see user flow, we use different tracking methods that show exactly how people interacted with the target pages on the 1st visit and beyond.