People often ask, “How does SEO function?” and “What does SEO entail?” but I’ll go one further -Why is it becoming so important for a website? Why would you want to optimize a website for search engines? What is the importance of SEO?
In simple terms, you’re making your website more visible on search engines to get increased traffic that actually matters—it’s not just about the number of people who visit your site, but the quality of those visitors. You want to make sure that your website is a better answer to what users are searching for so that they come to see YOUR services or products instead of a competitor’s.
What is the goal of a website?
The first thing to ask yourself is, “Why do you need a website?” Your website might be used to assist with sales, collect leads, and distribute information. Websites are not generally built to sit still and look attractive. That’s not their purpose. Their goal is to perform — help people get information, get leads, sell products, answer inquiries, be newsworthy, have great photos, promote your videos.
Finding a purpose for your website
A website is only effective if it has a purpose. This means that you need to determine the reason for your website before anything else. Once you have done this, make sure that everyone who works on the site understands this reason. They can help to ensure that visitors and search engines alike are able to see and understand this purpose. If you are selling something on your website, then it should be clear what exactly it is that you are selling, as well as the price, how to add it to a cart, and how to purchase and pay for it.
How the importance of SEO translates to customers
When your entire motivation for a website is to communicate information, what exactly do you do? The goal of giving out information is to have as many people see it as possible. For example, if you have a website that answers questions about health and wellness, you would want people to sign up for the newsletter so they can receive more information from you. It is therefore beneficial to get a list of people who are interested in the same subject.
With a community of individuals with similar interests, you may convey information, goods, and assistance. If your website makes it clear that this is the case, it may entice the appropriate people to join up for the newsletter and start forming a group.
Google and SEO
In 2021, Google updated its technical requirements for site ranking to include usability. The usability of a website is studied by Google, then crawled, and ranked. The search engine has incorporated Usability into its algorithm. You want your website to be as user-friendly as possible. People should be able to use your website without difficulty and accomplish whatever they wish or what you desire them to do.
User experience and usability
Google examined how to include user experience as part of their ranking algorithm because they want users to have a positive experience with websites that appear in search results. If your site is confusing or difficult to navigate, Google will assume people who visit will also be unhappy and therefore rank it lower.
If you’re wondering why your website traffic has been declining, it could be because of things like a slow loading time or an inconvenient layout. Google takes these things into account when determining rankings, so if you want to improve your position in search results, make sure your site is up to par.
The importance of SEO within Google
Google is always striving to improve its response to inquiries. The other day, a client asked if SEO seemed like a moving target. Google’s ultimate objective is to get better at answering questions, so SEO isn’t constantly changing if you’re doing it right. Google strives to be the premier authority with providing answers to questions people have.
If you optimize your website properly by writing high-quality content that aims to answer a question better than anyone else, then you won’t need to fret about the next Google update because you’re going in the same direction as Google – not against it. Read more about why Utah SEO is important.
Things to ask yourself
When looking at your website, consider why your website exists, what it does well, and who needs that information is paramount to optimizing for search engines. Secondly, ask yourself how you can make it easy for them to get what they want from your site. Once you have the answers to those questions, structuring your website will be a breeze.
When you improve your website for search engines, people will visit your site more because they know you have the answer to their questions. After this, you’ll see the importance of SEO.
Still looking for SEO guidance?
If you have any questions on how SEO Optimization can help you and your business, Contact us today! We will show you options on how to get better results and rank higher on Google!