If you aren’t a part of the digital world by now, what are you? A ghost? Or were you only born two years ago? All jokes aside, the digital world has never been more relevant. Whether you are looking to connect with your old high school fling, create your own business, or Facebook-stalk your ex-lover, the digital world is full and plentiful. Now, we here at Avant8 are a Salt Lake City digital agency. We’re experts in the digital field and how it combines with business. We work with all sorts of different companies that require different digital strategies. Perhaps you’re an old-timer or someone who doesn’t believe in digital success, well, we are here to guide you in understanding what the digital world has to offer you and your company.
The digital world of 2020
2020 has been quite the year, right? One of the many things that we have learned throughout this year is that almost any job can be done remotely and digitally. The world has never been more digitally connected than this year. Thanksgiving was strange speaking with extended family members in different states via video call and there won’t likely be more change for the rest of the holiday season. But what does this have to do with your business? Many local and national businesses had to switch how they work this year. How did they do this? They had to create ways to make sure that their business didn’t go under during these trying times. This could have meant creating a website for online orders, or even just making an Instagram account to get the word out that their business was still open. With all of the free time quarantine gave us, perhaps there are some folks that decided to start a business of their own. What steps did they take to ensure that their new business would be successful? While 2020 will not be a year we forget anytime soon, there are some basic digital business models to make sure that you are following to ensure success.
Success in a digital age
Alright, what tools should you be using to get your business booming? There are several and we are here to help you navigate them. Let’s start off easy, shall we?
- Website: First things first, have you created a website? No? Well, get on it! Or we can design it for you here at our Salt Lake City digital agency, Avant8. A website is of key importance for literally any business. Whether you sell a product, a service, etc., if you don’t have a website the online world (aka the world in general right now) won’t know you exist. Your website should include, but not limited to, an about page, services page, and a contact page. This is the bare minimum of what a business should do to become profitable. This is, of course, unless word of mouth (or 2020 version: word of mouth under mask) is working well for you already. All websites should have a link to your social media. Wait, social media? Of course!
- Social Media: Social media has basically never thrived more than in this day and age. There are so many different apps and sites like Facebook, Instagram, Twitter, Snapchat and my newest and favorite, TikTok (I could spend hours on that dumb app). Social media can be used as a wonderful tool to help your businesses succeed. Why is this? Being on one or more social media platforms will help you become more visible to potential customers. The more available you are to search for, the more customers you will get and therefore the more sales you’ll get. Not only will this help with sales, but your company will also become more personable. Social media was first used to connect people to people. People crave connection so, if your business is friendly and approachable potential customers are more likely to connect with it. A social media presence will help you and your business connect with more people and therefore, more customers, make sense? This couldn’t be done without our friend SEO.
- SEO (Search Engine Optimization): SEO is a vital part of the digital world of business. What is it and how does it work? We’re glad you asked. SEO, in simple terms, is a process that can be helpful in increasing the visibility, both in quality and quantity, of your website or an app. Even more simply put, SEO gets your website/app onto the top of a search engine, like Google’s, page. When someone searches “cat hats” your cat-hat business is up there at the top with Dr. Seuss’s “Cat in the Hat” book. Why do this? Well, when is the last time you clicked to the second page on Google? Exactly, you don’t. SEO gives your business the opportunity to be chosen first. If a potential customer chooses your site first and likes what they see? Boom! There’s a sale.
Now, this all seems a bit complicated, right? While running your business how will you have time to do all of this? Well, you don’t as a matter of fact, that’s why you hire this Salt Lake City digital agency to do the dirty work for you. Avant8 is skilled in all things digital, including web design, social media, SEO, Pay-Per-Click advertising (PPC), CRO (Conversion Rate Optimization), and branding. We here at Avant8 want you to succeed so that we can succeed. You could say that this Salt Lake City digital agency dominates the digital. As a part of our digital marketing work, we also are a Utah web design company!