81%
increase in organic traffic
the objectives
The Big Clock Store’s marketing campaigns (SEO and PPC) found that more money was being allotted to the less performing campaign. Correct budget allocation is a common issue that we see when onboarding new clients. There were multiple issues with SEO structure, PPC strategy, and an overall lack of taking advantage of “low hanging fruit” opportunities.
the solutions
We hit the reset button and did an overhaul on both SEO and PPC campaigns. We restructured the entire SEO strategy and made dozens of on-page and back-end changes. This resulted in a jump in organic traffic and produced the lowest Cost per Acquisition in company history by a considerable amount. Regarding the PPC campaign, we segmented out all product and customer groups and treated them as their “own company”. We did this because each product attracted a very different customer profile, for example, a Harley-Davidson motorcycle clock vs a Christian religious clock.
the results
| BEFORE | AFTER | ||
|---|---|---|---|
| Organic Traffic | 7486 Monthly Visitors | 13542 Monthly Visitors | 81% Improvement |
| Organic Cost per Acquisition | $23.62 | $12.07 | 96% Improvement |
| PPC Cost per Acquisition | $68.65 | $15.77 | 335% Improvement |
| PPC Conversion Rate | 1.60% | 7.38% | 361% Improvement |
| Organic Traffic | |
| BEFORE | AFTER |
| 7486 Monthly Visitors | 13542 Monthly Visitors |
| 81% Improvement | |
| Organic Cost per Acquisition | |
| BEFORE | AFTER |
| $23.62 | $12.07 |
| 96% Improvement | |
| PPC Cost per Acquisition | |
| BEFORE | AFTER |
| $68.65 | $15.77 |
| 335% Improvement | |
| PPC Conversion Rate | |
| BEFORE | AFTER |
| 1.60% | 7.38% |
| 361% Improvement | |
