the objectives

The challenge initially faced with NIMA was building a digital footprint for a brand new organization that had no reputation online, as well a generating leads/enrollments without a database of previous students. This meant creating an SEO strategy from scratch, researching and choosing a targeted keyword list with very little data, ensuring both on page and back-end content was search engine compliant and working to establish their rankings locally without a solid digital foundation.

Controlled growth was also a factor, to ensure that NIMA could cope with the number of enrollments generated, in accordance with their class sizes and number of classes available annually.

Initial Goals:

• Generate leads/enrollments.
• Create brand awareness.
• Develop a solid digital footprint.
• Dominate the local market and expand into National market.
• Generate revenue to further expansion and ongoing marketing efforts.

our strategy

Focusing initially on carefully selected regional terms, and quickly branching out to pursue national targets, Avant8’s strategy and implementation included…

• Creating original content relevant to the key terms and web subject matter.
• Targeted ‘white hat’ link building campaigns.
• Increasing domain authority and trust flow of the site.
• Adapting to search engine algorithm changes.
• Frequently re-evaluating niche key terms to ensure the best search volume and to maintain industry relevancy.

the results

NIMA now enjoys page one results for a myriad of keywords on both a local and national level. All NIMA classes are now filled to capacity, with the average enrollment having a worth of $15,550. In 2015 they will be extending their digital footprint and enrollments across 7 new states.

Avant8 utilizes about 20% of NIMA’s marketing budget and generates approximately 65% of all enrollments.