When we say “sick” socials, we mean sick socials not *cough* *cough* sick. Depending on what slang you’re familiar with this can be compared to excellent or stellar. Either way, your social media needs to be stellar, sick, and most excellent to ensure that your business can thrive. In the world today social media is the king, the queen, and the jester. Social media has changed the way that we communicate and the way that we do business. Why is it so important to make sure that your social media is top tier? How can you make your social media stand out among others? What tools can you use to get your social media up to the top search bar? You don’t know, do you? Well, luckily for you, we do! Social media Utah (and everywhere else) is one of our fortes here at Avant8. We want to help our clients achieve their goals and reach as many people as possible. How do we do that? Read on to find out!
Why social media?
Let’s begin here. Do you really need social media? Well, in our opinion? Yes. To have a successful company you need to be available on every source you can to ensure a far reach to gain more audiences. There is also the fact that once you’re on a social media platform you become a company with a face rather than a big, almost scary company. Putting on a face and an aesthetic gives your company more of an appeal and friendly feel than others. Because social media has also changed the way each of us communicates, this includes the way that you communicate with customers. Before doing anything, we bet you also take a look at a company to be sure that they are offering what you’re looking for. When searching, you may find their Instagram, Facebook, Snapchat, Pinterest, TikTok, etc., and if those are not updated or linked to a website, you probably move on. Well, at least that is what I do. The world of business is fast and social media can make or break your company and its success. What can you do to get your social media up and running for your success?
Social media success: What does Avant8 do?
We here at Avant8 understand that social media is about relevancy and research. Because social media is booming, we know that your social media needs to stand out and stay relevant. We’ll help you keep up on your social media to ensure that it’s consistent so that each future customer has something to interact with. When you have a consistent social media, your customers/potential customers will know that you care that they are actual human beings and not just something that gives you a profit. Having a social media that serves as a platform for communication, education and connection will assist in a thriving business. We here at Avant8 can help you do this in several different ways. We offer many services that you can pick and choose from. Some of these include, full service, aka we do everything for you, no need to lift a finger. We can also help guide you by giving consultation, we can train your in-house team, create content for you, and even make campaigns. Our involvement will all depend on the needs you need met, and of course, the budget and resources you have set into place. Want to know more about our social media work? Click here to go to our social media page. Do it! We know you want to.
What can you do?
Before you hire a social media superstar, what can you start with? What will you need to begin? There are a few things you can do to help expedite the process:
- Firstly, know your target audience. Who are you trying to reach/attract to your social media? What type of person is looking for your service or product? Understanding the demographics of who you’re trying to reach can help us figure out which social media to use. Let’s say your company is a local brewery. What area are you in? What is the demographic of the people already in your store? What people are you wanting to reach? These are important questions to have answers to.
- Second: what platform to choose? After you figure out the demographic of the people you want to reach, you need to choose an appropriate platform. There are so many platforms, and some reach more demographics than others. Let’s take Instagram, for example, Instagram reaches all sorts of people. However, there are less older folks on Instagram than let’s say, are on Facebook. This makes sense as Instagram came out years after Facebook. Let’s say you want to reach the “I just turned 21” demographic, platforms like Instagram or TikTok will give you a broader audience than Facebook.
- Third and so on and so forth. Why are you using social media? It is important to set goals into place so that you can track your progress. If there are no goals it will be more difficult to see results. Do you want more traffic on your social media? Do you want more sales via your website? Or are you just wanting to figure out how a customer found you? These are great reasons to use social media. Most social media platforms are free, why not take advantage of opportunities they give?
Social media Utah, of course here in our home state of Utah we had to make sure you knew Avant8 was here. We work with clients all over the world to create a solid social media for you.