If you know much about Salt Lake City, one thing that you will notice is that there has been a pretty major boom in the number of tech companies that have made their home either in the Salt Lake Valley, or just outside. This also means that the landscape of marketing in Salt Lake City has definitely changed. Of course, as technology advances marketing was always bound to change everywhere. But having all of these tech companies near by has helped push things along in SLC.
However, this isn’t always a good thing. These big companies moving into the area has led to small, local businesses scrambling to keep up. It’s true that in Salt Lake we love small business. But it’s hard to know that some businesses exist if they don’t have proper digital marketing. As a fellow small, local business, we at Avant8 want Salt Lake-based businesses to succeed. So, here are a few tips and tricks on how to get your digital marketing to stand out in Salt Lake City:
The most basic part of digital marketing is the website. After all, what will your customers or potential customers be drawn to by all the other digital marketing tactics? You may have a storefront or some building that they can go to, but most people start out by research a company online. This means taking a look at their website. So, you are pretty much required to have a website if you want to survive in this day and age.
But if you already have a website, it may be time to take a good hard look at it and ask yourself some questions. When was it built? When was the last time it was updated? Does it still look good? Does it work on all major browsers? Does it work on a phone? Are the pictures up to date? Do all of the links work? This may feel like a lot of questions to ask, but they are good ones. Nothing turns people off of visiting your site like it being old, out of style, and unusable. If you have to answer in the negative to most of these questions, then it is time to start on updates to your site or even a new site entirely.
Once your website is all ready to go, it’s time to take a look at search engine optimization (SEO). This is a way of making your website as visible to search engines, like Google or Yahoo, as possible. You do this by taking advantage of keywords. Keywords are what you type into a search engine when you’re looking for something. Search engines use whatever you put into that search bar and look for websites that have mention of the keyword. Then the search engine organizes them according to a number of different factors, including how many times the keyword is used and the wordcount of the post that it is used in. The idea is that you want your site to be on the first page of a search.
But how do you boost your SEO? There are many different ways. One is just by making sure that your desired keywords are used in the text on your site. Another is by keeping up a blog on your site where you use your keywords as inspiration on what to write. You can even use your social media to help your SEO, by using the keywords in captions and hashtags.
This, of course, leads us to another good digital marketing method for Salt Lake City companies: social media.
Splendid social media
If you don’t already have some social media accounts for your company, that’s almost as crazy as not having a website. Most businesses are on social media these days and for good reason. It is a great way to interact with your current customers or clients and an even better way to get new ones. Social media basically takes your company from a faceless entity to one with a voice and personality. People love that.
But if that isn’t reason enough for you to go out and set up an Instagram page for your business right now, consider this; social media is a good way to keep your customers or clients up to date. You can post about sales you’re having, new products you just got in, new services you’re offering, if you have to be closed for a few days for one reason or another. It is essentially free advertising.
And what a convenient segue, as now we want to talk about ads.
There’s no doubt that most of us find ads to be at least somewhat annoying. It always feels like they pop up at the most inconvenient times and are kind of scary in how specific they can get. But there’s also no doubt that they work. So, don’t be afraid to look into digital advertising for your company. If social media and SEO isn’t doing enough to get people to your site, then ads could do the trick.
So, these are the main things that you can do to boost your digital marketing as a small business in Salt Lake City. But we also understand that these can seem a little intimidating. So, if you want some help, that’s what we’re here for. Not only could we help you with all of the marketing tricks listed above, but we can dive even deeper and help you with lesser-known marketing things, like PPC and CRO. So, are you ready to give digital marketing a try?